力求走向国际化
For China's female political and entrepreneurial elites, it's not easy to find a look that balances glamour, authoritativeness and cultural identity. But for years, Chinese-American couturier Grace Chen has been offering just that. Well known among the well-heeled, Chen is now making a bigger splash both in China and overseas.
对于中国政治和企业界女性精英来说，很难找到既光彩照人，又兼具权威和文化特质的服装。但多年来，美国华裔女设计师陈野槐一直在设计这类服饰。陈野槐在富人中十分出名，现在在国内外的名声也愈来愈响。Earlier this month, Chen opened House of Grace Chen in Shanghai.
这个月早些时候，瑰丝·陈花园（House of Grace Chen）在上海落成。Located in a heritage villa built in the 1920s in Shanghai's former French Concession, the three-story mansion designed by Italian firm Kokaistudios incorporates a showroom, fitting salons, an art gallery, a library and a VIP suite.
瑰丝·陈花园坐落于20世纪20年代在上海建造的一幢传统别墅上--法式花园洋房，这座三层府邸是由意大利公司Kokaistudios设计而成，集展厅、试衣沙龙、画廊、图书馆和贵宾套房于一身。
It also displays all of Chen's previous collections, including her Little Red Dress from 2013, Little Romance from 2014 and Little Story from 2015.
瑰丝·陈花园同样也展出了Grace先前的藏品，包括2013年的小红裙系列高级定制礼服，2014年小浪漫高级定制礼服和2015年的小故事高级定制礼服。"This is not just a physical space. It's a sharing space for people who have the same tastes and ideas," says Chen.
"这并不只是物理空间。这是有着相同品味和观点的人共享的空间，"陈说道。Following her displays in Paris, Moscow and Brussels, Chen held a runway show in Lancaster House in London in June, as part of the celebrations of the 90th birthday of Queen Elizabeth II.
Grace在巴黎、莫斯科和布鲁塞尔展出结束后，6月份又在伦敦的兰卡斯特宫举办了一场时装秀，以庆祝伊丽莎白二世的90岁诞辰。The show saw more than 40 gowns presented by professional models, socialites and aristocrats, a runway tradition for the Grace Chen brand.
专业模特、资深名媛和贵族们在这场时装秀上展示了40多件长裙，而这也是Grace品牌发布秀的传统。The cast included a Russian royal, Princess Olga Romanoff, and philanthropist Ella Mountbatten.
秀场模特包括俄罗斯皇室Olga Romanoff公主和慈善家Ella Mountbatten。Backed by an investment from private equity firm Cheng Wei Capital, Chen is now eyeing a bigger audience globally.
私人股权公司Cheng Wei Capital对陈野槐进行了投资，因此Grace现在已投眼于全球顾客。
"We have always had a strategy to capture the top of the pyramid in any market. Whenever we enter a new market, we start from the top. For the British, royalty is at the top of the pyramid. That's why we had the show in a palace and the audience came from that circle."
"我们总是有一套策略来吸引任何市场中位于金字塔顶层人士的注意。只要我们进军了新的市场，我们就会从顶层人士开始。对于英国人来说，位于金字塔顶部的是皇室。这也就是我们在上层人士聚集之地兰卡斯特宫举办时装秀的原因。"Besides a salon in Beijing and the House in Shanghai, Chen plans to have a studio either in Paris or in London.
除了北京的沙龙和上海的瑰丝·陈花园，Grace还打算在巴黎或伦敦开设一个工作室。She is also considering a store in Hong Kong or Macao to cater to the Southeast Asian market.
她也考虑在香港或澳门开家门店，以此面向东南亚市场。
