宜家家居禁止客户在家具上睡觉

Beijing, April 7 (IANS) Swedish furniture chain Ikea has banned customers from napping on the furniture displayed in a store in Beijing, where hundreds of shoppers come everyday to enjoy the air conditioning and furniture comforts with no intention of buying, Efe news agency reported.

埃菲社报道：北京时间四月七日，瑞典家具连锁店-宜家家居已经禁止顾客在该北京分店展示的家具上午睡，数百名顾客每天都来享受空调，对舒适的家具却没有购买意向。

The ban and other measures seek to exclude from the store all but those making purchases and to improve the brand's local image, reported Chinese media on Tuesday.

中国媒体星期二报道，这些禁令和其他的一些措施驱逐那些非购买者从而来提升该品牌在地方的形象。

In the Beijing Ikea store, people can commonly be found sleeping peacefully and unabashedly on the display sofas and beds, a fact verified by Efe.

在北京宜家商店，很容易看到人们找到的沙发和床并毫不掩饰的在上面打盹。

In order to expose its products to the Chinese market, Ikea initially opened additional showrooms of fur nishings, inviting shoppers to "take a nap" on beds and sofas, reported the news website .

为了让产品打开中国市场,宜家起初想开放一个额外的家具陈列室,这样那些客户就能有固定的区域可以在沙发或者床上“午睡”，中国新闻网报道。

After the workers of Beijing Ikea complained that "nappers" had become a real nuisance, creating an unsi ghtly image for the Swedish company and discouraging potential buyers, the company decided to put an er to the promotion.

之后该北京分店店员反应说，这些顾客才是真正的“滋扰”者。不仅毀坏了瑞典宜家公司的品牌形象，还影响了真正需要购买的客户。于是公司决定停止推广这一计划。

The trigger for this measure, noted workers of the establishment, came two years ago when an elderly wo an helped her grandson to urinate in a plastic bottle while the child was standing on one of the display beds.

引发这一措施，一个店员的反馈，两年前当他看到一个老太太帮助她的孙子小便，而这个小孩的家长就让他站在展品床上,用一个塑料瓶子完成了这一幕。

Despite Ikea's efforts, the Beijing store continues to experience difficulty ensuring customers adhere to the new regulations, according to .

尽管宜家做出了这项禁令，但是北京店实施却遭遇到困难，顾客仍然不遵守新的法规。中新网说。

Many nappers allegedly refuse to obey staff or follow regulations and they slyly seek out zones hidden from view to prolong their comfortable siestas.

据称许多睡客拒绝服从工作人员执行规定，他们狡猾地离开你的视线后找到别的隐蔽场所继续他们的午睡。